Top Twitter Tips for Dummies
25 Jul 2017 (08:38)
Twitter is a brilliant platform for business. Creating an account and personalising it is the easy part, but creating content and staying up to date with trends and updates can be trickier and time consuming. However, perseverance pays off as having an active presence on this social media platform is a great free tool to promote your business.
In order to build a following on Twitter you will need to interact with your audience. Reply to tweets and reply to tweets that use any hashtags that are associated with your business.
One mistake you can’t afford to make on Twitter is to treat it like any other social media site. You should post on each social media differently. Your Twitter posts shouldn’t be the same as your Facebook or Instagram posts. You can also afford to post more on Twitter than you would on Facebook or Instagram. Newsfeeds refresh quicker on Twitter as more and more content is created and pushed out. Twitter is more of a live stream that Facebook and Instagram so you can get away with posting 10 times a day, compared to Facebook. This, of course, is all depending on the kind of business you run. News sites tend to tweet a lot more than a local florist might.
Businesses use Twitter for many different reasons such as for sharing information and content, brand awareness, managing customer complaints and queries, creating engagement around business promotions, and interacting with people. Twitter is all about communication so if you can communicate effectively you are already succeeding.
Here are some tips to help you communicate effectively on Twitter:
- A good Twitter account requires a two way conversation. Respond to your followers, ask questions, retweet your followers and relevant leaders in your field
- Don’t be a robot! Twitter has a conversational and casual tone. Use humour where relevant and don’t take yourself too seriously. The best Twitter accounts are ones that respond openly and honestly to their followers and aren’t afraid to crack a joke here and there
- Link back to your website where possible. The majority of people nowadays click through to websites from social media posts. Always include a line of text a long with the URL asking a question or teasing the content to peak interest and engage with your following
- Scheduling tweets is a no brainer for business. No one wants to tweet out content on their weekends off or late at night. We use Tweetdeck to schedule our tweets here in Celtic Media Group. Make sure you are tweeting at optimal times. The best time to tweet completely depends on your audience. For us, tweeting early in the morning or late at night gives us the best results
- Use hashtags! Hashtags ensure that your tweets are discovered by people that don’t already follow you. Think of them as SEO keywords, so be specific. Don’t overdo it though, three hashtags or less is more than enough as the message you want to portray can get lost. Also make sure that your hashtags are easy to decipher and remember, letters and numbers only! Special characters will result in a broken hashtag and no one wants that! The more that people use your hashtags the more popular they become which can result in that hashtag trending which opens you up to a wider audience again
- Go live! Twitter and Periscope are now all contained within the Twitter app so you can easily stream live from your device. As video becomes more and more popular it’s a great tool to use to promote your business and shows your audience that you’re up-to-date with the ever changing world of social media. If your business is hosting an event or even attending one, going live during it allows your audience to be right there with you and experience it as if they were there.
Twitter users can tweet as often as they would like but only the great tweets will get noticed. To write great tweets, be engaging and interact with your audience, and use no more than three hashtags per tweet. Use one, two or all of our top twitter tips to begin increasing your brand’s visibility on Twitter.