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Celtic Media Group


5 Reasons Your Business Should be Using Facebook Live Video

31 Jan 2017 (10:55)

What is Facebook Live Video?

Facebook live Video is a feature that is available to all Facebook users worldwide. Facebook Live Video allows users to stream live video from their phones. The feature was launched for use by everyone on Facebook in April of 2016. Funnily enough, Facebook Live Video has actually been around since August of 2015 but it was only available to verified public figures. This was because Facebook wanted to set a high standard for the live videos.

In this article, we are going to talk about the 5 reasons why YOUR business should be using Facebook Live Video.

1. Reach
Facebook Live Video sends out a notification to all of your fans as soon as you start streaming and because it is a relatively new feature Facebook rewards you for using it with a great organic reach.

2. Brand
Facebook Live Video is the tool to use for humanizing your brand and is also great for behind the scenes footage, a daily or weekly message, breaking news, or even to cover an event that you are attending.
Check out Westmeath Examiner's Facebook Live video for the turning on of the Christmas lights in Mullingar

3. Event Promotion
Facebook Live is a great way to get information out to as many of your followers as possible, which is perfect for event promotion. See how we used Facebook Live to promote the Westmeath Sports Awards.
Check out Meath Chronicle's Facebook Live video of Nathan Carter at The Steam Threshing Festival at Moynalty

4. Ease of use
Facebook Live is incredibly easy to use! With the simple touch of a button, you can go live. If you are unsure about how to use Facebook Live Video then please click here.

5. It’s FREE
There is no excuse for any business not to use Facebook Live. It is a completely free advertising tool with so many benefits. How much would you spend on a radio ad or even a TV ad? How do you know that it is reaching your target audience? Facebook Live is completely free and it gives you real-time information about how many people are watching and engaging.

The possibilities with Facebook Live are endless. Have you used Facebook Live? What is your opinion of it?